Dr. Michelle Ward Trial Consulting
Design Your Best Case
Pick Your Best Jury
Trust Your Prepared Witnesses
Dr. Michelle Ward Trial Consulting
Design Your Best Case
Pick Your Best Jury
Trust Your Prepared Witnesses
Design Your Best Case
Pick Your Best Jury
Trust Your Prepared Witnesses
Design Your Best Case
Pick Your Best Jury
Trust Your Prepared Witnesses

Dr. Michelle Ward has over 20 years of experience as a trial consultant for high-profile clients and Fortune 100 companies. She lends her expertise in criminal behavior, complex intellectual property, product liability, antitrust, medical malpractice, environmental, and commercial litigation. Some of her notable civil litigation clients include Michael Bloomberg, DuPont, Philip Morris, 3M, and Motorola. Michelle has assisted with some of the nation's most high-profile criminal trials, such as Phillip Spector, Casey Anthony, and A$AP Rocky.
Dr. Ward has an extensive background in multivariate statistical analysis, applying her neuroscience expertise to merge qualitative and quantitative jury research. Whether developing statistically-based juror risk profiles to improve jury selection by identifying jurors for cause and peremptory strikes, or applying qualitative analyses to develop compelling case stories and themes, her contributions have real-world results for her clients. She devotes unique attention to witness preparation, recognizing it as an indispensable element of any case.
As a specialist in criminal behavior and jury research, Dr. Ward has appeared as a commentator or host for Dr. Oz, Katie Couric, Dr. Drew, Extra!, Crime Watch Daily, TruTV, HLN, and CNN. She has also produced and hosted over 70 episodes of original content for the Investigation Discovery Network.
Michelle received her Ph.D. in Clinical Neuroscience (Psychology) from the University of Southern California.

Michelle was an invaluable asset throughout our A$AP Rocky trial. She brought a rare combination of talent, deep experience, and sharp strategic insight – not only to jury selection but also to our overall preparation and decision-making. Her expertise in jury research and understanding of criminal behavior allowed us to navigate the complexities of the case effectively. Beyond her knowledge, what truly set Michelle apart was her passion and unwavering commitment to our team. In all my decades of practice, I have never encountered a trial consultant who cared so deeply, contributed so significantly, and added such immense value. Her neuroscience expertise enabled us to understand juror psychology better, ensuring a more favorable outcome. There is no doubt that her guidance played a key role in Rocky’s acquittal, and I am equally certain that any litigator would benefit tremendously from her counsel, wisdom, and dedication. - Chad Seigel
Michelle is a powerful force for any trial team. She brings the rare combination of academic brilliance and sound common sense to give trial teams a clear path forward even under the most factually and emotionally complex trial dynamics. - Derek Stikeleather, Appellate Practice Chair at Goodell, DeVries, Leech & Dann, LLP
Michelle is a miracle worker with a deep understanding of human behavior. We've consistently relied on her neuroscience expertise to help prepare our most challenging witnesses, and she always delivers above and beyond. If you're going to trial and have the opportunity to work with her, especially during jury selection and jury research, you'll be putting your best case forward. - Jennifer Crisera, Vice President, Bennett, Bigelow, & Leedom
I've had the pleasure of working with Dr. Ward for over 20 years as her colleague and mentor. She is a client favorite, and she excels at identifying and framing the case issues that are most important to the jury. Her background affords a deep understanding of how people think and behave, and she applies this to every element of trial preparation. - Richard Gabriel, CEO Decision Analysis
All projects are custom-designed to meet your specific litigation needs and client goals. We offer a comprehensive suite of consulting services, ranging from direct strategic consultation with Dr. Ward to comprehensively managed third-party research projects.
Our primary services feature direct consultation with Dr. Ward.
We provide strategic storytelling and cognitive framing tailored to your case, drawing on deep case experience, venue insights, and juror psychology.
We help structure highly persuasive arguments specifically optimized for your trial's venue.
Confidential panel of 6 to 10 participants to beta test case themes, strategies, opening/closing.
Whether virtual, in-town, or on-site out-of-town, we offer intensive training focused on case messaging, theme communication, physiological responses, and witness credibility for depositions and trial.
We design strategies to help you uncover hidden juror biases and identify factors favorable to your case.
We collaborate with you to develop a targeted damage valuation strategy.
We provide in-court, real-time juror profiling, behavioral analysis, and assistance with jury strikes.
We offer real-time courtroom strategy, including nonverbal behavior monitoring, trial adaptation, cross examination strategy, witness preparation and rehabilitation, and trial tracking for closing argument strategy.
We conduct qualitative analyses of jury deliberations and final verdict decisions to gather valuable post-trial insights.
For comprehensive quantitative and qualitative jury research, we manage specialized partner services to test and refine your case strategy.
We facilitate qualitative focus groups to test case themes and evaluate materials.
We organize in-depth mock trials utilizing multiple juries to provide comprehensive feedback on your case presentations.
We conduct venue-specific polling and quantitative behavioral research to gauge community sentiment.
We utilize remote, multimedia case evaluation tools to provide comprehensive early risk assessment.